Disney+ will be adding user-generated artificial intelligence (AI) content as part of a major overhaul to the streaming service! Isn't there already an app for that?
“The other thing that we’re really excited about, that AI is going to give us the ability to do, is to provide users of Disney+ with a much more engaged experience, including the ability for them to create user-generated content and to consume user-generated content — mostly short-form — from others,” Disney CEO Bob Iger said at the company's recent investment call.
AI is a disruptor with untold consequences for all industries.
Disney’s latest gambit is an astonishing development, considering the company’s extensive efforts to protect its own intellectual property (IP) from misuse by AI. The House of Mouse has already utilised AI for Marvel Studios' Secret Invasion on Disney+. Prophetic, as the company was forced to concede its use of AI after being called out by eagle-eyed viewers.
This has been met with mostly derision, leading to a backlash from Disney+ subscribers (I won't be renewing an annual subscription due to the cost of living crisis) and creatives, too.
The creator of The Owl House, Dana Terrace, urged fans to unsubscribe. "If you pay us we’ll let you make your own content slop! That we will own!" Terrace wrote as she shared the news on X (formerly Twitter).
Iger implied a deepening relationship with Epic Games by adding game-like features to Disney+.
“The opportunity here, we think, is enormous in terms of increasing our engagement with Disney fans across the world,” Iger added.
What are your thoughts on user-generated AI content shared on Disney+? Is it good or bad? What safeguards should be in place? Let me know in the comments below.
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