Now, brick builders and Star Wars fans (myself included) alike can interact with iconic scenes, characters and moments inspired by a galaxy far, far away... like never before as the LEGO SMART Play system makes its debut with three ‘All-In-One' LEGO Star Wars building sets launching on 1st March.
“Our teams work hand-in-hand with best-in-class licensees to bring technology and innovation to products that continue our storytelling in new and unexpected ways," said Paul Gitter, Executive Vice President of Global Brand Commercialisation at Disney Consumer Products. “This milestone in our long-time collaboration with the LEGO Group adds a new dimension to this legacy, continuing to help fans express their creativity and imagination by extending the Star Wars story through play."
Unveiled at the Consumer Electronics Show (CES) 2026 in a presentation from the LEGO Group, Asad Ayaz, chief brand officer of The Walt Disney Company and president of Disney Entertainment Marketing, and Dave Filoni, chief creative officer of Lucasfilm, LEGO SMART Play building sets will debut with Star Wars vehicles and locales, the perfect playground for epic storytelling, unforgettable characters and endless brick-built adventures.
“We’ve worked with our incredible friends at Lucasfilm for over 25 years, and our focus has always remained on creating original, unique experiences for the fan community through our sets. With LEGO SMART Play, legendary stories and characters of the Star Wars galaxy will come to life like never before.” said Julia Goldin, Chief Product & Marketing Officer of the LEGO Group.
The new platform features more than twenty patented world-firsts within its technology, and the LEGO SMART Brick – at the heart of the platform – is powered by a custom-made chip, measuring smaller than a standard LEGO stud.
The technology has been developed by the LEGO Group’s Creative Play Lab team to enable responsive physical play, breathing new life into builder’s LEGO creations through advanced, invisible technology.
The LEGO SMART Brick is packed with technologies that bring play to life including sensors, accelerometers, light sensing and a sound sensor as well as a miniature speaker driven by an onboard synthesiser, and much more, in addition to easy wireless charging.
LEGO SMART Play will continue to expand through new updates, launches and technology – with the LEGO Group set to reveal more additions in the future.
Discover LEGO Star Wars on LEGO AU, CA, UK and US (affiliate links).
Are you excited about LEGO SMART Play LEGO Star Wars sets? Let me know in the comments below.
This is so very cool
ReplyDeleteAll the LEGO Star Wars sets, please!
DeleteIt's interesting but their sets are overpriced as-is. The tech introduced is interesting but the sound quality leaves much to be desired. It reminds me of cheap dollar store toys to be honest. I watched a few demos and its a decent first-gen product. I hope they expand on it in the future.
ReplyDeleteIt is a fun gimmick! But will it last?
Delete