The Future is Blu

It's "game over" for Toshiba's HD DVD format, thereby leaving 100,000 standalone HD DVD player owners (in the UK) with obsolete hardware. Conversely for those of us who've invested in Blu-ray, the future is most bright indeed! Put your Ray-Bans on...

Sony's triumph illustrates that lessons were learnt, by the company, during the infamous Betamax Vs VHS war, which witnessed VHS' victory despite the superiority of Betamax! Admittedly the technological playing field was much more even, this time around, and Sony's marketing made all the difference. Lets face it, Blu-ray sounds so much cooler doesn't it?

If you haven't made a decision on what Blu-ray hardware to purchase, it maybe worth noting the following, Sony's PlayStation 3 is the most future-proof Blu-ray player on the market! You might also consider a Samsung BD-P1400. Both of these machines come highly recommended.

Warner Bros. Do Blu Only

The news Blu-ray supporters have been waiting for! Reuters confirms that Warner Bros. is to back the Blu-ray format exclusively!

"The window of opportunity for high-definition DVD could be missed if format confusion continues to linger. We believe that exclusively distributing in Blu-ray will further the potential for mass market success and ultimately benefit retailers, producers, and most importantly, consumers," Warner Bros. Chairman and Chief Executive Barry Meyer said in a statement.

From Michael Bay on Blu-ray/HD DVD and Transformers

Director Michael Bay posted this message on the Official Michael Bay Forums:

"Well another studio down. Maybe I was right? Blu-ray is just better. HD will die a slow death. It's what I predicted a year ago. Now with Warner's down for the count with Blu-ray. That makes it easier for Wal-Mart to push Blu-ray. And whatever Wal-Mart pushes - wins. HD better start giving out those $120 million dollars checks to stay alive. Maybe they can give me some so I can give it to my Make-A-Wish charity, just to shut me up. Have faith people Transformers will come out in Blu-ray one day..."

Personally, I can't wait for Batman Begins, The Lord of the Rings and The Matrix trilogies! Where Warner Bros. leads, other studios will, ultimately, follow! Warner Bros. will continue supporting HD DVD until May 2008. However, after that time, the studio will be exclusively Blu. To read the full article, please click here.

Incidentally, whilst on the subject of Blu-ray and Reuters. Reuters has republished a post of mine, via BlogBurst, here.

If the Blu-ray Macworld rumours are correct, this will be a great month to go Blu!

I Do Blu

Since Sony's PS3 opened my eyes to the joie de vivre known as Blu-ray, I've been smitten!

Whether it's watching Spider-Man scale the heights of a New York skyline or Spielberg's majestic encounter with visitors from a distant star, Blu-ray excels.

Now a proponent of Blu-ray, here are my aStores, which feature my recommendations:

I Do Blu Shop UK
I Do Blu Shop USA
I Do Blu Shop Canada

Sensing the need to step up promotional efforts behind the Blu-ray Disc format heading into the critical holiday selling season, a group of hardware manufacturers and studios have pooled their resources on a "multimillion-dollar" television, print and online advertising campaign, billed as the largest for the format so far.

The effort, called "I Do Blu," quietly kicked off its prime-time TV portion with a spot on "Dancing With The Stars," and will continue through the Super Bowl.

Companies backing the project include hardware manufacturers Sony, Panasonic and Philips, and Blu-ray-backing studios include Walt Disney Studio Home Entertainment, Sony Pictures Home Entertainment, Twentieth Century Fox Home Entertainment, Lions Gate and Warner Home Video. While they declined to reveal the exact size of the budget, they say it is the largest to date for the Blu-ray Disc format.

"Before we were really targeting the early adopter [with Blu-ray] but now the time is right to really go broad," said Rich Marty, Sony Pictures Home Entertainment new business development VP. "The [PlayStation3] is coming out at $399 now, and while some of purchasers will be into games, we believe a lot more of them will also really be into movies."

"There are 35 million HDTV sets out there in U.S. homes now, and they need to be informed that if they want to maximize their high-definition movie playback, they really need a Blu-ray player," said Lexine Wong, Sony Pictures Home Entertainment marketing VP.

The ads don't focus on any particular brand to remain fair to the three supporting equipment manufactures.

"It was agreed that we can get a bigger and better message out there if we all do this together," Marty told TWICE. He added that some companies were invited to participate but opted out at this time.

Movies featured in the 30-second TV spot include some of the biggest releases of the fall, including "Spiderman 3," "Fantastic Four: Rise of The Silver Surfer," "Live Free or Die Hard," "Ratatouille," "Wedding Crashers," the "Harry Potter" series, "300" and others.

HD-what?