During last night's high-octane episode of Continuum S2, on SyFy UK, I was surprised and delighted to hear my tweet read out on air during an ad break:
"... Continuum evokes fond memories of watching The X-Files..."
This typifies social media engagement at its best. Viewers can use the hashtag #Continuum during and after the show to continue the conversation with actors, producers and fans of the series.
For the uninitiated, Continuum is a Canadian science fiction series, which centres on the conflict between a group of rebels from the year 2077 who time travel to Vancouver, BC, in 2012, and a police officer who accidentally accompanies them.
On Twitter? Follow @johnhood.