Wednesday 16 April 2008

Moshi Monsters MoPods launch 'give-away'

Moshi Monsters launches and brings a virtual world of adoptable pet monsters to life

Mind Candy, the award-winning creators of global Alternate Reality Game game Perplex City, this week launch Moshi Monsters, their brand new virtual world for little kids and big kids alike. After 4 months in private beta, Moshi Monsters is opening up to everyone for free on April 16th at

Players adopt their own Monster and keep it happy by solving the daily puzzles that it sends them. Monster owners can interact with their pets in a wide variety of ways such as tickling, playing games, shopping, designing their rooms, and dressing up (coming soon). One of the core elements of Moshi Monsters is the emotional bond created between the user and their Monster which is achieved through sophisticated flash animations and a complex behavioural engine. Over time the Monsters develop their own unique personalities depending on how well, or badly, they've been treated.

There are many ways players can connect and communicate with others such as the Friends tree, visiting other Monster's rooms, and leaving customised Pinboard messages. During development child safety online has been kept at the forefront of the Moshi experience.

The more attention a Monster gets from it's owner and their friends, the higher its Monstar status rises. All Monsters start as Z-Listers and can rise through the ranks to become A-List Monstars.

Moshi Monsters is played in the browser and requires no download. The game is free to play, although a subscription feature for premium elements will launch in the future, as well a range of offline products.

Michael Acton Smith, CEO of Mind Candy said, “Playing games and chatting to friends are two of the most popular activities for children online. Moshi Monsters provides these experiences in a safe environment while also helping children learn through the puzzle games and educational elements”.

I was lucky enough to receive an adoption code, ahead of the public launch, and created my very own Moshi Monster! Meet iBoggy, named after The Legend of Boggy Creek (Wikipedia)! He's one cool monster with added Web 2.0 style: you can add your Moshi Monster to Facebook and bebo!

To mark the launch of Moshi Monsters, my fantastic friends at Mind Candy are offering readers a chance of winning three full sets (of six Monsters) of Moshi MoPods!

To enter for a chance of winning these really cool prizes, please leave a comment on this post. The competition closes May 31st 2008 and the winners will be randomly selected by me. My decision will be final! Good luck.

Special thanks to Mind Candy for supplying the competition prizes.

If you enjoyed reading this post subscribe by RSS! I'll be running further 'give-away' contests throughout the spring and summer.


  1. You can do a lot with your room once you have been playing for a week or two and earned some rox, check it out -

    Try clicking on some of the items and see what happens ;)

  2. Ooooo....that's so cute! I wanna win :) Thanks to you and Mind Candy!! Woot!

  3. Another product from Mind Candy to take over my life .... and this time it's sickeningly cute to boot *lol* ....

  4. OIy. I better log in and check this out.. this looks like something that at least 2 of my 4 kids will so be into.. if not all of them.Kudos to MindCandy for such cute offerings

  5. i never knew they even have cute merchandize

  6. ok..
    everyone add me at this
    my pet name is sarahzlunatic!


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