Tuesday, 6 October 2009

New Doctor, new logo

The Doctor Who logo has undergone almost as many changes as the Time Lord himself!

This would be counterproductive for most brands! Logos are intended to engender immediate brand recognition and none more successfully than Apple or McDonald's. However, in the, perhaps unique, case of Doctor Who, it's appropriate when viewed in the broader context of consumer expectations - new Doctor, new TARDIS interior and so on...

But what do you think? Is it an improvement on recent efforts, an indulgence at the license payers expense, or do you remain unconvinced? And, if you were to pick a logo, from 1963 onwards, which would be your favourite? I'll go with the 'diamond logo' myself!