Monday 6 September 2021

Shang-Chi's Labor Day record box office

Marvel Studios' Shang-Chi and the Legend of the Ten Rings has set a new Labor Day box office record in the US.

Disney's decision to drop its earlier plan to simultaneously release Shang-Chi on Disney+ with Premier Access has seen the latest instalment in the Marvel Cinematic Universe (MCU) bank an estimated $71.4 million during the long weekend.

This will only fuel further debate as studios continue to navigate through the ongoing pandemic. Personally, I would appreciate the opportunity to watch at home as consumer choice is always a good thing. However, seeing my Asian family and friends react to Marvel Studios' first Asian-led superhero movie is truly humbling.

“'Shang-Chi' is the ultimate confidence-builder for the theatrical movie industry,” said Paul Dergarabedian, senior media analyst for data firm Comscore. “This was a very important film. This was the Marvel movie that’s opened exclusively theatrically since ‘Spider-Man: Far From Home’ in July 2019. ‘Shang-Chi’ is a real testament of the power of a theatrical-first strategy to drive huge numbers of moviegoers to the multiplex.”

Stay tuned for our review of Shang-Chi coming soon.

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