Thursday 2 September 2021

Being James Bond only on Apple TV+

Amazon is in the process of buying Metro-Goldwyn-Mayer (MGM) for $8.45 billion and adding the James Bond film franchise to Amazon Prime Video.

Ahead of the release of No Time To Die in cinemas, MGM and Apple TV+ have announced an exclusive retrospective documentary chronicling Daniel Craig's tenure as Ian Fleming's James Bond. Presumably, this deal was inked before the movie's various delays due to the ongoing pandemic and Amazon's proposed takeover of MGM, which is expected to conclude by the end of the year.

Being James Bond: The Daniel Craig Story.

“The 45-minute retrospective features Daniel Craig reflecting on his 15 years playing Bond, with never-before-seen archival footage from his oeuvre and conversations with 07 producers Michael G. Wilson and Barbara Broccoli. It will be available for free to Apple TV customers in over 30 countries and regions from September 7 through October 7. No Time To Die, Craig's last outing as Bond, will be released in theaters on Sept. 30 in the U.K. through Universal Pictures International and in the U.S. on Oct. 8 through MGM via United Artists Releasing.”

“A lot of people here have worked on five pictures with me,” Craig tells Wilson and Broccoli in the film. “I’ve loved every single second of these movies, and especially this one because I’ve got up every morning and I’ve had the chance to work with you guys, and that has been one of the greatest honours of my life.”

“Daniel has just taken this, the character, the series, the whole thing, to a place that is so… extraordinary. And so emotionally satisfying,” Broccoli says.

“It’s also emotionally tough being Daniel’s last one. It’s tough on Barbara, it’s tough on me,” adds Wilson.

A final trailer for No Time To Die has also been released. It zeroes in on the premise that Bond is obsolete in an era of 24/7 cyber threats.

Read the official synopsis for No Time To Die:

"In No Time To Die, Bond has left active service and is enjoying a tranquil life in Jamaica. His peace is short-lived when his old friend Felix Leiter from the CIA turns up asking for help. The mission to rescue a kidnapped scientist turns out to be far more treacherous than expected, leading Bond onto the trail of a mysterious villain armed with dangerous new technology."

If Craig's final outing as Bond equals Casino Royale and Skyfall, fans (myself included) are in for an early treat this holiday season.

Product placement has always been a cornerstone (sometimes to its detriment) of the franchise. I recently discovered Craig reportedly spurned a $50 million deal that would have seen James Bond using a Samsung phone (in Spectre) because the actor did not consider it good enough for 007! One would hope the super-spy would favour an iPhone.

Being James Bond debuts exclusively on Apple TV+ on 7th September. No Time To Die is in cinemas on 30th September.

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