Friday 8 July 2022

Apple TV+ aims at Pixar with Luck

Following an Oscar win for CODA, Apple looks to an animated success with Luck.

Read the official synopsis:

"From Apple Original Films and Skydance Animation comes the story of Sam Greenfield, the unluckiest person in the world, who when she stumbles into the never-before-seen Land of Luck, sets out on a quest to bring some good luck home for her best friend. But with humans not allowed, her only chance is teaming up with the magical creatures who live there to do it."

The Cupertino-based tech titan is aiming at Pixar. Disney bought Pixar, originally the Graphics Group at Lucasfilm, from the late Apple CEO Steve Jobs in 2006.

The fan-favourite animation studio that once overshadowed the House of Mouse with Toy Story has been in decline in recent years. Most recently, Lightyear failed to capture the imagination of critics and audiences alike.

Luck streams exclusively on Apple TV+ on 5th August.

Are you looking forward to Luck on Apple TV+? Let me know in the comments below.

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