Sky Sports Week Pass on NOW TV

From Thursday NOW TV subscribers will be able to purchase a Sky Sports Week Pass for £10.99. This a smart move in Sky's battle with BT Sport and includes the brand new channel Sky Sports 5, which launches tomorrow. However, sports fans will most likely prefer a competitively priced monthly subscription much like Sky Movies.

Gidon Katz, director of NOW TV said: "With the start of the football season just days away, this is a great time to be giving sports fans even more choice. We know our sports fans are hungry for more flexibility in how they watch sports and the new Sky Sports Week Pass offers just that. Now fans simply have to decide if they want to snack on a day pass or feast on a week's sport for just £10.99."

Richard Broughton, director of broadband at research company IHS, believes the new offer is recognition that NOW TV is too pricey. “The main thing Sky is recognising here is that it is facing a bit of an uphill challenge getting consumers to buy into NOW TV. Film and entertainment are great but sport has always been the driver. They have pushed NOW TV as the more premium alternative to Netflix and Amazon Prime Instant Video, but it has not really been attractive enough to compete.”

NOW TV is currently available on the NOW TV Box, PC, Mac, iPad, iPhone, Android smartphones and tablets, Xbox 360, Xbox One, PS3, PS4, YouView, LG Smart TVs, selected LG media devices, Roku boxes and Apple TV (Sky Sports Day Pass only).

Review: NOW TV Box

There's a multitude of streaming devices available to consumers: from Apple TV to Roku and PS3 to Xbox 360! Many of which will cost you in the region of £50 or, in the case of consoles, much more...

Enter the NOW TV Box. Sky's newest Trojan horse in its war with BT Sport, LOVEFiLM and Netflix.

Launched last Friday amidst the lollapalooza surrounding Google Chromecast. £9.99 (including P&P) gets you everything you'll need to start streaming albeit with Sky, understandably, as curator. The pack-in includes the svelte NOW TV Box (based on a Roku LT), a HDMI cable, remote and AAA batteries. Sky hasn't skimped on anything.

Setup is a breeze, thanks to an intuitive modern UI, and you don't have to subscribe to NOW TV to use other apps: including BBC iPlayer, Demand 5, Spotify, Facebook and VEVO from the Roku Channel Store. Sky promises to add more apps in the future!

Once connected, wirelessly to a router, HD is a respectable 720p and I noticed nothing deleterious whilst streaming Prometheus with the monthly Sky Movies Pass.



Obviously rivals LOVEFiLM and Emmy-Awards nominee Netflix are missing from the app roster for now. But, 4oD, ITV Player and YouTube are odd omissions. This tragically nixes the notion of a one-box solution where space is at a premium. For an extra £40 Roku LT will better serve Netflix subscribers who don't require Full 1080p.

A Sky Movies Month Pass is £9.99. You can cancel at anytime and resume on a month-by-month basis. This'll be a boon at Christmas time! Then there's the Sky Sports Week Pass for £10.99. And you'll need a robust wireless network because there's no Ethernet. However, I experienced no problems connecting the NOW TV Box to AirPort Extreme.

It would be great to see a companion app for iOS given its Roku heritage.

Regardless of whether or not you decide to continue subscribing after the free trial. For those without a so-called smart TV, or catch-up device, it would be churlish to pass up a NOW TV Box for the bedroom, kitchen or study. It's a very slick streaming player and a decent HDMI cable will set you back £10. What's not to like? I'll take one, two...

***** out of *****

Special thanks to Sky for providing the NOW TV Box.