As a content author I have found it desirable to support as many of the competing audio/video formats as possible (irrespective of personal preference)!
Real Networks recently released a free Real Export Plug-in for Mac OS X. Thanks to a seamless export engine (accessible from within QuickTime Pro 6.x and other supported applications) I can now offer my site visitors cross-platform compatible RealVideo 10 and RealAudio 10 content without unduly impacting the production workflow.
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