Tuesday, 5 June 2018

Did Disney's marketing sink Solo at the box office?



Solo: A Star Wars Story is in cinemas now and I've yet to see the latest spin-off from director Ron Howard! Personally, I need a break from the franchise and seemingly so do many other fans.

There's a lot of hot takes regarding its perceived failure at the box office. From a backlash against Star Wars: The Last Jedi to the franchise's move away from the holiday season due to Mary Poppins Returns. Then there's the small matter of stablemate Marvel Studios' triumphant run with Black Panther followed by the 10th-anniversary instalment Avengers: Infinity War. Somewhere amidst the superhero saturation, Star Wars has got lost in the marketing mix.

Rob Wainfur, the founder of The Bearded Trio and longtime contributor to this blog, has written a post chronicling his thoughts on the current state of the Star Wars franchise and its fandom. Here's an extract:

"Star Wars at the cinema is a good thing (even if I do have to put up with those popcorn munchers). But more Star Wars, new Star Wars, is a good thing. Like Star Trek, I'm so happy it's back. Do I like Discovery? It's okay, not my favourite but Star Trek is back. Star Wars is back. That's got to be a good thing, right?"

You can read Rob's entire post here.

Have you seen Solo: A Star Wars Story? Let me know in the comments below.