Friday 13 May 2022

Hasbro & LEGO combine for Optimus Prime



LEGO Optimus Prime is a transforming thing this June. The heroic leader of the Autobots is an icon from the Transformers toy line.

“It has been an honour and a joy to work together with Hasbro to develop a LEGO version of Optimus Prime,” says Senior Designer at the LEGO Group, Joseph Patrick Kyde. “I am excited to see these two toy companies come together for the first time to celebrate the leader of the Autobots. Optimus Prime has become a pop culture symbol of courage, selflessness, and great leadership as well as an awesome toy that embodies the problem-solving and creativity skills that both companies value so much. It’s been a wonderful and challenging task to bring him to life using LEGO bricks, especially making sure that he can shift modes without disassembly and stay true to his signature look and style.”

Of all the Transformers, Optimus Prime is held in greatest reverence. On a personal note, my late mum bought me the original Optimus Prime toy - as a surprise gift - whilst I was off, sick, from school in 1984.

Casey Collins, Head of Licensed Consumer Products and Business Development at Hasbro, adds: “We’re excited to bring two of the world’s greatest play and entertainment companies together to celebrate this larger-than-life, iconic character – Optimus Prime. We know fans everywhere will be thrilled by this collaboration as it enables fans and families of all ages to create memories as they work together to build the LEGO Transformers Optimus Prime.”

LEGO Optimus Prime is available from LEGO AU, UK and US (affiliate links).

Will you be adding LEGO Optimus Prime to your collection? Which Transformers would you like to see in the future? Let me know in the comments below.

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