Friday, 25 July 2025

Step inside the Hasbro Pulse Booth



For Hasbro fans (myself included) who aren't at San Diego Comic-Con (SDCC), Hasbro Pulse has released a booth tour.

“We’re excited to return to San Diego Comic-Con with a compelling slate of product reveals and fan-driven programming across TRANSFORMERS, BEYBLADE, G.I. JOE, MAGIC: THE GATHERING and more,” said Tim Kilpin, President of Toys, Board Games, Licensing & Entertainment at Hasbro. “As we continue to focus on our ‘Aging Up’ strategy, we’re delivering premium collectibles and immersive experiences designed to resonate with our fans. From highly anticipated convention exclusives at the Hasbro Pulse Toy Store to engaging brand panels, partner collaborations and experiences throughout the city, we’re inviting fans to celebrate the passion and storytelling that define our iconic franchises.”



"Couldn’t make it to San Diego Comic-Con? Or maybe you’re here and haven’t stopped by yet? Either way – step inside the Hasbro Pulse Booth at #SDCC2025 with Emily as your guide!

From our Fanstream Studio to the latest products from Transformers, G.I. Joe Classified Series, Marvel Legends, STAR WARS, and more, this tour gives fans at home a front-row look at the full Hasbro Pulse experience.

Explore our product displays, check out the exclusive Hasbro Pulse Store, and get a closer look at the sprawling artwork by Tom Whalen that wraps around the booth.

📲 If you’re following along from home, tell us which brand or reveal you’re most excited about this weekend – and stay tuned to Hasbro Pulse for more updates from SDCC 2025!"


Which brand panels are you looking forward to? Let me know in the comments below.

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