Friday 4 February 2005

Laguna chic

The North American release of Sony's PSP will indeed be a blockbuster package. The PSP Value Pack contains an unprecedented added-value package of accessories and entertainment content, including 32MB Memory Stick Duo, headphones with remote control, battery pack, AC adaptor, soft case and cleaning cloth, movie/music/game video sampler UMD disc including multiple non-interactive game demos, and for the first one million PSP Value Packs shipped, a special UMD video release of the feature film Spider-Man 2 from Sony Pictures Entertainment.

In light of shipping to Japanese and North American markets sans chip capacity. The highly anticipated European PSP launch remains unclear according to Bloomberg (a world class financial news service). Although I'm eager to get my hands on a PlayStation Portable, the 'quality control' problems - from stuck buttons to dead pixels - are an area of concern for a high value product and it's preferable to see these resolved in a timely fashion.

Sony is a vertically integrated global company and can leverage a formidable hardware (electronics) and software (film, music and television) portfolio. Clearly the PlayStation is now an integral part of their business model, which has suffered a fall in profitability with the success of online and a decline in offline markets. The masstige brand is being repositioned as a digital lifestyle product - a concept pioneered by and synonymous with Apple. PSX (DESR-7000) and PSP may intimate Sony's plans for PS3. Doubtlessly there will be future interoperability between the portable and home consoles. Think of the Mac mini and iPod as a good analogy.

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