The news that Paramount has retired its Star Trek brand lacks any surprise! The formulaic franchise went one sequel series too far with Enterprise! I have no reservation in admitting that S3 was highly enjoyable and evoked the exploits of Kirk's 'Wild West' era with a sprinkling of Star Wars operatics.
To avoid further brand dilution Paramount would be advised to withdraw Trek television and movie properties for at least a decade. However, it is the company's primary source of revenue and dollars dictate as evinced by the lucrative licenses and back catalogue spanning 4 decades. Trekkers remorse as television schedules make way for new Battlestar and the return of Dr Who.
To avoid further brand dilution Paramount would be advised to withdraw Trek television and movie properties for at least a decade. However, it is the company's primary source of revenue and dollars dictate as evinced by the lucrative licenses and back catalogue spanning 4 decades. Trekkers remorse as television schedules make way for new Battlestar and the return of Dr Who.
No comments:
Post a Comment
Comments are moderated for spam. Stay on topic and do not embed links. Keep it family-friendly.
Thank you.