Thursday 3 February 2005

Tomorrow Is Yesterday

The news that Paramount has retired its Star Trek brand lacks any surprise! The formulaic franchise went one sequel series too far with Enterprise! I have no reservation in admitting that S3 was highly enjoyable and evoked the exploits of Kirk's 'Wild West' era with a sprinkling of Star Wars operatics.

To avoid further brand dilution Paramount would be advised to withdraw Trek television and movie properties for at least a decade. However, it is the company's primary source of revenue and dollars dictate as evinced by the lucrative licenses and back catalogue spanning 4 decades. Trekkers remorse as television schedules make way for new Battlestar and the return of Dr Who.

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