PlayStation Home Transforms

June 5th, 2009: To promote the release of TRANSFORMERS: REVENGE OF THE FALLEN, Paramount Pictures International (PPI) and Sony Computer Entertainment Europe (SCEE) today announced the release of a selection of Transformers merchandise, available exclusively through a virtual treasure hunt in Home.

A variety of T-Shirts and a unique ‘Autobot Trophy’ will be rewarded to residents who embark on the ‘Transformers Quest’. This activity continues PPI’s commitment to take innovative film marketing within online virtual communities to the next level. TRANSFORMERS: REVENGE OF THE FALLEN, directed by Michael Bay, is due to release internationally on June 24th this year.

Starting today, Home residents can begin the quest by finding the Transformers theatrical poster, placed at a few points throughout the public spaces in Home. Another will succeed this poster and targeting it will launch the first in a series of games that will be released over the coming days and weeks. The completion of each game will deliver a unique voucher code, which can be redeemed for an exclusive piece of Transformers merchandise. More information about the game can be found on the PlayStation EU Forum.

Home residents can already watch the TRANSFORMERS: REVENGE OF THE FALLEN trailer in the Home Cinema and this treasure hunt will take Transformers to all corners of PlayStation Home.

Both companies are again working with marketing agency, The Picture Production Company (PPC), heavily experienced in film promotion and marketing within virtual worlds and across the wider social web, on strategic direction, original content production and promotion.

Home is a 3D social gaming community that allows PLAYSTATION®3 users to meet, chat, plan, and launch into games together. They can create their own custom avatar, decorate their personal apartment, play mini-games, shop, watch videos and attend special events.

This press release originally appeared on Silverscreen and is republished with kind permission.

The Watchmen aren't Home Alone on PlayStation

As predicted in The Sunday Times' ingear section, Sony's PlayStation Home is now in Open Beta and can be freely discussed! I can't compare PlayStation Home with Microsoft's New Xbox Experience (NXE) as I don't have access to an Xbox 360! Lets not dwell on minor technicalities!

My initial impression of PlayStation Home is favourable despite the inherent danger that Sony's answer to Second Life is nothing more than a walled garden promoting the vertically integrated company's products and little else! Such churlishness aside, I'm confident that this won't be the case in the mid-to-long term.

The latest trailer for the highly anticipated (an understatement to be sure) The Watchmen movie premièred on PlayStation Home this week! I have an acute interest in this adaptation as I interviewed The Watchmen artist Dave Gibbons for an audio documentary I made at Bournemouth University in 1995. At the time there was speculation that Terry Gilliam or Tim Burton would be undertaking directing chores and I asked Dave Gibbons what his thoughts were? Dave, unsurprisingly, welcomed both! It would be interesting to ask him, again, now!

From a social networking perspective. PlayStation Home affords the perfect platform for virtual Tweet-Ups or Tweet Meets! I've already met several Twitter peeps and played games in the bowling alley! And I welcome the facility that games such as FIFA 09, Resistance 2 and Call of Duty: World at War can be launched from within PlayStation Home (PSN members must each own a copy of the game).

I can foresee Sony BMG Music superstars Britney and Beyoncé performing virtual stadium concerts on PlayStation Home.

PlayStation Home Open

Highly Anticipated Service Open For All PLAYSTATION 3 Users

Tokyo, Foster City, London, December 10, 2008 – Sony Computer Entertainment Inc. (SCE) today announced that its highly anticipated PlayStation®Home Beta service for PLAYSTATION®3 (PS3™) will become available for all PS3 users around the world *1 on December 11, 2008. Following the successful completion of the closed beta service, PlayStation Home’s open beta service will continue to evolve with new features and functionality.

PlayStation Home is a ground-breaking 3D social gaming community available on PS3 that allows users to interact, communicate and share gaming experiences. By leveraging the power of PS3, PlayStation Home delivers overwhelming visual graphics and rich gaming social experiences only possible on the PS3 platform. Within PlayStation Home, users can create and customize their own unique avatars and explore the virtual community in real time where they can communicate freely through text or voice chat. PlayStation Home users will not only be able to enjoy variety of entertainment content such as mini-games, videos and special events along with their friends, but will also be able to create their own community by using the “Club*2” feature to create clubs with other PlayStation Home users who share the same interests. PlayStation Home also allows groups of users to launch directly into their favourite online games together from PlayStation Home.

PlayStation Home, available as a free download*3 starting December 11, will launch directly from the PlayStation Home icon on the PlayStation®Network column of XMB™ (XrossMediaBar) on PS3. Users will be able to experience basic features and services of PlayStation Home, free of charge*4. PlayStation Home will allow open interaction among users, business partners and SCE, and will evolve with additional features including dedicated game spaces, special events and exclusive themed items, to further enrich the entertainment experience on the PS3 platform.

“PlayStation Home is truly a promising network community service on the PlayStation platform, made possible with the powerful combination of PS3's overwhelming computational power and PlayStation Network that covers many countries around the globe,” said Kazuo Hirai, President and Group CEO, SCE. “We are committed to providing PS3 users with exciting gaming experiences with PlayStation Home and together with our partners and users, expand the new world of interactive entertainment as we move forward.”

For users accessing PlayStation Home in the Sony Computer Entertainment Europe (SCEE) regions, themed virtual environments will be available to explore. Starting with a themed Far Cry 2 space, PlayStation Home will offer game inspired environments that allow people to discuss the specific games, plan strategies and access content and clues that will enhance the gaming experience. The number of gaming environments such as this will regularly increase, with spaces for Uncharted: Drake’s Fortune™, Warhawk™, Motorstorm and SOCOM following very soon. SCEE is working with leading publishers such as: Electronic Arts, UBISOFT, Midway, Sega and Atari to create engaging environments that will provide users with an on-going gaming experience.

“We are very excited to be bringing PlayStation Home to Europe and the PAL territories, offering users an interactive, social, gaming experience,” said Daniel Hill, Home Service Manager, SCEE. “PlayStation Home is unique to anything else in the gaming world and by partnering with both global and regional gaming and non-gaming brands, we are able to offer exciting and entertaining content that will enhance the PlayStation experience.”

SCEE today also announced the first partnerships with some of the world’s most respected lifestyle brands for the Open Beta. Fashion leader Diesel, contemporary furniture designers Ligne Roset, energy drink Red Bull, film studio Paramount Pictures and video content providers Hexus TV and Eurogamer are the first on board. They will offer resident’s virtual clothing for their avatar, virtual furniture for their PlayStation Home apartments, exclusive video content and a virtual flying challenge: the Red Bull Air Race.

Visitors and residents will be able to explore PlayStation Home with their avatar character and, thanks to Diesel, avatars can look great from the start with Diesel offering the latest men’s and women’s designer avatar clothing, with items ranging from free of charge to €1.50. So for those visiting PlayStation Home, they can dress their avatars in the latest jeans and jacket prior to getting out and about.

On the home front, PlayStation®Home gives everyone their own apartment to spend time in and entertain friends - who will now be able relax on exclusive Ligne Roset furniture. At the virtual store, people will be able to choose from a selection of the most popular Ligne Roset designs, including the iconic Togo and Facett upholstery collections. It will be possible to personalise furniture by selecting from a wide selection of fabrics and leathers allowing a unique and individual look. This is an opportunity to get acquainted with Ligne Roset’s cutting edge designs created by some of Europe’s most talented designers.

As the very first consumer brand space, Red Bull has created the Red Bull Island where visitors to the Island can interact and take part in many of Red Bull’s unique events. Initially there will be the opportunity to get inside the cockpit of a Red Bull Air Race plane and compete against the PlayStation community. The real-world Red Bull Air Race World Championship has become a global phenomenon in just four years, attracting millions of spectators. Now those spectators can leave the stands, become a pilot and tackle the Red Bull Island course themselves. The Red Bull Island will continue to expand, adding new and exciting content in early 2009.

Taking full advantage of the PlayStation Home Theatre, SCEE has partnered with various content providers to enhance the cinematic experience. Offering a wide range of content, the PlayStation Home Theatre will provide lifestyle technology programming from Hexus TV, gaming content from Eurogamer and exclusive film content from Paramount Pictures. Starting with the release of the highly anticipated film, Watchmen, Paramount Pictures International will use PlayStation®Home to promote its latest films. Initially, PlayStation®Home residents will be able to view an exclusive video greeting from Watchmen Director Zack Snyder as well as the latest Watchmen trailer. A selection of virtual Watchmen merchandise e.g. T-Shirts with the smiley face logo, Doomsday clocks and character statues, will also be available in the New Year, ahead of an exclusive Q & A event where cast and filmmakers will meet selected press and competition winners fans within the Watchmen themed environment.

PlayStation Home is exclusive to PS3, free to download and easy to join. It’s the ultimate online community – a place where you can meet friends, try the latest games, hear new music, watch videos, relax in the apartment of your dreams and much, much more. With more and more spaces being created and partners like Diesel, Ligne Roset and Red Bull coming on board, the PlayStation Home experience is just getting started.

SCE will vigorously promote the expansion of the world of PS3 by introducing new services that will open up new possibilities and enjoyment in interactive entertainment.

*1 PlayStation Home will not be available in some regions.
*2 To be a “Clubhouse” owner, user will need to buy the entitlement to run the club.
*3 When the service is available, PlayStation Home icon will appear after booting/ re-booting the PS3 system. To enjoy PlayStation Home, users will need broadband network connection and PlayStation Network account in addition to the PS3 system.
*4 Some content and services are charged.

PlayStation Home Beta & GO!VIEW on PSP

Black Friday is not short of surprises! Not only have I received an exclusive invitation to join the PlayStation Home Beta (PlayStation Home is a 3D, interactive, evolving service, exclusive to PS3™). But, a PSP Slim & Lite has arrived!



Looking forward to exploring PlayStation Home and reviewing GO!VIEW on PSP during December. Incidentally, I'll be comparing and contrasting the PSP Slim & Lite against the iPod touch to see which (if any) is the new king of portables!

PLAYSTATION®Home opens in the Fall

SONY COMPUTER ENTERTAINMENT ANNOUNCES EXPANSION OF CLOSED BETA TESTING FOR PLAYSTATION®HOME IN SUMMER 2008

Opening Of The Service Scheduled For Fall 2008

Tokyo, April 22, 2008 – Sony Computer Entertainment Inc. (SCEI) announced today that it will expand the Closed Beta testing for PLAYSTATION®Home in Summer 2008, inviting a further number of registrants from the PLAYSTATION®3 (PS3®) users. Following completion of the Expanded Closed Beta test, the PLAYSTATION Home Open Beta service will commence in Fall 2008.

“We understand that we are asking PS3 and prospective PS3 users to wait a bit longer, but we have come to the conclusion that we need more time to refine the service to ensure a more focused gaming entertainment experience than what it is today,” said Kazuo Hirai, President and Group CEO, Sony Computer Entertainment Inc. “Our overarching objective is to provide users with new gaming experiences that are available only on PLAYSTATION Home. Spending more time on the development and on the Closed Beta testing reaffirms our commitment to bringing a quality service, maintaining the PlayStation® tradition.”

The PLAYSTATION Home Open Beta service that will become available in Fall 2008 will be built around providing new and fun community gaming experiences, such as connecting PlayStation games with Home and providing places and items from the games.

Details of the Closed Beta testing features, registration for the test and the opening of the service will be announced as they become available.

PlayStation Plan

KAZUO HIRAI, PRESIDENT AND GROUP CEO OF SONY COMPUTER ENTERTAINMENT, OUTLINES PLANS FOR PLAYSTATION BUSINESS AT TOKYO GAME SHOW 2007 KEYNOTE SPEECH

Tokyo, 20 September, 2007 – At Tokyo Game Show 2007, Kazuo Hirai, President and Group CEO, Sony Computer Entertainment Inc. (SCEI), today made a keynote speech that demonstrated the strength and new plans of the PlayStation® business.

- Further Expansion of the PlayStation®2 business

In the 8th year from launch, PlayStation 2 still sees steady demands particularly in North America and Europe. Reaching the remarkable milestone of the 120 millionth shipment in the 7th year from launch, PlayStation 2 will have longer-tail business compared to its predecessor, the original PlayStation. Targeting at further expanding the business into the emerging markets, SCEI will continue to vigorously promote PlayStation 2, by introducing more and more exciting new games.

- PSP® (PlayStation®Portable), a Key Driving Force for the Growth Strategy for Overall PlayStation® Business

Strong support from users worldwide as well as abundant exciting software line-up including million seller titles from publishers around the world, have resulted in PSP hardware shipment exceeding 26 million units worldwide by June, 2007. SCEI will further enhance its portability and convenience for users along with continuous cost reduction measures to boost the expansion of the PSP platform.

➢ Introduce color variations and popular software bundled products to meet the needs of variety of users around the world.

➢ Offer users new entertainment experiences that are only possible on PSP, by enriching network content and services in addition to introducing unique peripherals such as camera, GPS, and “１Seg” TV tuner.

➢ Deploy market oriented strategies in each region.

With PSP, equipped with an overwhelmingly powerful CPU and a high resolution large LCD screen for a handheld device, SCEI will further extend the boundaries of game experiences by fully utilizing “Remote Play”. The combination of PS3 and PSP Remote Play will offer PSP users more exciting and new ways to enjoy rich interactive entertainment content especially of sports, RPG, and shooting.

- Strengthening Software Development Environment for PLAYSTATION®3 (PS3®) along with the Introduction of More Software Titles and Unique Peripherals

SCEI will be even more supportive of third party developers by way of following measures.

➢ Share assets and know-how built up within Sony Computer Entertainment Worldwide Studios (SCE WWS).

➢ Hold advisory board in periodical basis to get feedback from publishers.

➢ Implement various strategies and sharing of information to enhance efficiency in games development.

➢ Share SN Systems tool chain.

In a strategic move to secure excellence in games development for current and future PlayStation platforms, SCEI have acquired leading game developer Evolution Studios Ltd. and its subsidiary Bigbig studios Ltd., to further expand its games development capability as part of SCE WWS.

Continuous cost reduction efforts including shrinking the chip size and reducing the number of components. Cost reduction of hardware is one of the most important challenges for our business and SCEI will further accelerate this effort.

SCEI will continue R&D efforts to accommodate to users’ demand. As part of such efforts, SCEI today announced DUALSHOCK®3 Wireless Controller, a new controller for PS3 incorporating a rumble feature, to become available in Japan in November as a separately sold accessory. It inherits the basic design and functionality of the popular PlayStation controller, while keeping the motion sensitive six-axis sensing system. Introduction to North American and European markets is expected in spring 2008.

- Creation of New Business Opportunities Suitable for the Network Era

More than 2.7 million users worldwide have gone on-line with PS3. The number of users that are on-line is steadily increasing, enjoying the latest PS3 network games as well as exchanging messages and video chatting on-line.

➢ Gran Turismo™5 Prologue will be available both on Blu-ray Disc and as a downloadable content from PLAYSTATION®Network on December 13th in the Japanese market. Gran Turismo™5 Prologue presents a new life style beyond traditional game experiences such as on-line car dealers and “GT.TV”, an in-game service for the distribution of car programs.

➢PLAYSTATION®Home

PLAYSTATION Home, a 3D on-line user community service, is currently under development to be launched in spring 2008.

➢ PLAYSTATION®Store in Japan offers more than 500 entertainment content including more than 30 of downloadable new games and demos, more than 300 of add-on game content, more than 100 “Game Archives” titles for PSP/PS3 and about 90 movie trailers.

➢ SCEI today opened PLAYSTATION®Store on PC in Japan which enables PSP users to download a wide variety of digital entertainment content available on PLAYSTATION Network via their PC.

- Future Possibility for PS3

With the participation of PS3 incorporating super computer-like powerful Cell Broadband Engine™ (Cell/B.E.)– and what will be even more powerful when connected to the network – , Stanford University’s Folding@home™ program achieved a total computing power of 1 petaflop at a single moment, of which 80% calculation was contributed by PS3 users.

With PS3, equipped with this powerful Cell/B.E. as well as other state-of-the-art technology such as full HD capability and Blu-ray, SCEI will continue to expand a new world of interactive entertainment.

"Mii-too"

Nintendo is alleging that Sony's PlayStation HOME announcement is imitation! Well, Nintendo shouldn't forget that imitation is the highest form of flattery and that Second Life predates both companies console-based offerings. Of course the SIXAXIS Wireless Controller is a pale imitation of the, paradigm-shifting duo, Wiimote and Nunchuck.